Alternative Thinking, Driven by Conviction.
A SEBI-regulated Category I Alternative Investment Fund focused on high-potential businesses across India's SME ecosystem.
Our Philosophy
At First Assetz, we back India's real economy through disciplined capital, deep domain expertise and a long-term perspective.
Our Team
Experience across markets, structuring and governance.
Investment leadership, banking, research and advisory experience brought together around a focused SME thesis
Narayana Kini
Principal Officer
K R Jayasimha
Compliance & Operations
Giridhara Kini
Advisory Team
Parameshwarappa
Advisory Team
Deoarshi Pradhan
Research Analyst
Shashank MG
Investor Relations
Why SMEs
The most compelling investment imbalance in India.
01
Capital that creates compounding impact
SME funding accelerates jobs, strengthens manufacturing, deepens regional economies, and builds national resilience sitting at the rare intersection of high financial return and high economic impact.
02
The backbone of India’s economy
SMEs contribute ~30% of GDP, over 45% of exports, and support more than 60% of the workforce the second-largest employer after agriculture and a cornerstone of inclusive national development.
03
Strong performance, chronic undercapitalization
SME export output surged from ₹3.95 lakh crore to ₹12.39 lakh crore in just four years yet the sector remains structurally underfunded. The gap between high growth potential and limited capital access is not a weakness. It is the opportunity.
04
An asymmetric opportunity
Medium enterprises just 0.3% of all MSMEs account for 40% of exports, yet lack the scaling capital their performance warrants. This mispricing of fundamentals is exactly the asymmetric opportunity alternative funds are built to capture.
The Opportunity
The backbone of India's economy and an opportunity created by undercapitalization.
Capital directed to the SME sector can accelerate jobs, strengthen manufacturing, deepen regional economies and build national resilience.
GDP
SMEs contribute approximately 30% of India's GDP.
Exports
SMEs account for more than 45% of exports.
Workforce
The sector supports more than 60% of India's workforce.
Investment Process
A disciplined path from sourcing to exit.
01
Deal Sourcing
Identify relevant opportunities.
02
Due Diligence
Assess financial health, growth potential and management capability.
03
Structuring & Execution
Structure and execute selected investments.
04
Post-Investment
Manage the investment through its lifecycle.
05
Exit
Seek appropriate realisation opportunities
Why Choose us
Institutional discipline. Family-office intimacy.
SEBI-Regulated Asset Management
We operate our proprietary SME Fund as a SEBI-registered Category I AIF, ensuring institutional-grade oversight, governance, and investor safeguards in every capital deployment.
Tactical SME & Small-Cap Allocation
We target high-potential SMEs and small caps for outsized returns, managing risk through smart timing, diversification, and disciplined selection.
Rigorous Due Diligence
Every company is assessed for financial health, growth potential, and management capability. Only the most promising businesses with solid fundamentals make it into the portfolio
Experienced Investment Team
Led by experts in financial strategy and capital management, our team combines market experience, analytical depth, and execution discipline to unlock growth and maximize value.
Investor grievance
Direct Complaint
Investor information, grievance redressal and regulatory resources.
Investors may lodge a complaint directly with First Assetz by writing to info@firstassetz.in.
If you are not satisfied with our response, you can lodge your grievance with SEBI through the SCORES platform or download the SCORES mobile application.
For further escalation, you can initiate online dispute resolution through the SMART ODR portal.
Official Channels
SEBI SCORES
SMART ODR
FIRST ASSETZ
Disclaimer
First Assetz SME Opportunities Fund – and its affiliates, subsidiaries, employees, directors, or key managerial personnel will never:
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Solicit direct cash payments, guarantee investment returns, or provide advice on cryptocurrencies, derivatives (F&O), SME IPOs outside our fund, or any high-return schemes.
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Offer complimentary investment recommendations on SME stocks, portfolios, or specific opportunities.
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Conduct or endorse social media groups offering SME investment access, meetings, or employment opportunities with Fund personnel in exchange for payment.
First Assetz Limited holds requisite SEBI registrations and engages solely through authorised channels. It maintains no affiliations with external trading platforms or entities.
This Fund is a SEBI-registered (IN/AIF1/26-27/2195) Category I AIF (SME Fund), focused on SME growth. All website content is for informational purposes only and does not constitute a solicitation, offer, or recommendation to invest. Investments in Category I AIFs carry significant risks including illiquidity, market volatility, and potential capital loss — read scheme documents carefully.
SEBI registration does not constitute approval or endorsement of the AIF, its schemes, performance, or financial soundness.
We actively report fraudulent activities to SEBI and relevant regulatory authorities. Any suspicious communications impersonating First Assetz Limited should be promptly reported to the appropriate authorities and to us at info@firstassetz.in.
True growth in India does not always announce itself, it builds quietly in the corners of the real economy.”
- Narayan Kini,
Founder, First Assetz
Talk to our advisory team.
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For enquiries regarding First Assetz and the SME Opportunities Fund, please use the authorised channels below.
Head Office
First Assetz Limited
CIN: U66190KA2025PLC209041
Investment Manager: First Assetz SME Trust
690, 2nd floor, 12th Cross Rd,
7th Block West, Jayanagar,
Bengaluru, Karnataka 560070, India
+91 98805 11042
+91 80267 64464